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Before you put down more money on another blogging course, think about whether you really need it. Doing the work is more important than learning when you want to make real progress.
One of my biggest regrets/mistakes I made with my blog is spending way too much money. I bought so many online courses to help me to learn how to blog that there is no way I could get through all of them and also still do the work of blogging.
The sad thing is I think a lot of people who are bloggers are in the same position.
Shiny Object Syndrome
I’ve never seen anything like the shiny object syndrome that bloggers get.
Unfortunately, I think that this shiny object syndrome leads to a lot of failed blogs.
Here’s the thing…when you are so focused on learning more and more, you actually aren’t doing the work to get things done.
Stop And Create The Content
At some point you just have to stop and create content. You have to trust yourself that you know all that you need to know. In fact, you wouldn’t even know what you don’t know because you spend so much time learning and aren’t actually doing.
Start Slow and Really Know What You Need
This month there were a lot of course launches. I am already a student in a few of them that launched and it was disheartening to watch all the other bloggers feel like they need this or that course to be successful.
It isn’t really true. You could buy a good book and get a bunch of the basics to get started. A few that will get you off to a good start are:
How To Blog For Profit Without Selling Your Soul by Ruth Soukup – This one will get you a great start. She talks about a lot of the things that are covered in Elite Blog Academy. It is worth reading this book. You can even get it for free if you have Kindle Unlimited.
One Hour Content Plan by Meera Kothand. This short little book is gold. One of the things that makes blogging hard is coming up with content. This book teaches you to come up with a bunch of content in an hour.
Create Blog and Editorial Planner: Create Exceptional Content Get More Done and Smash Through Your Blogging Goals by Meera Kothand – this just came out this year. Meera knows her stuff and this planner helps to be intentional about your blog
She Means Business: Turn Your Ideas Into Reality and Become a Wildly Successful Entrepreneur by Carrie Green. Although not specifically about blogging, this book helps you to think like an entrepreneur and see other possibilities. My mind was opened wide by the part about Michelle Rohr earning five figures creating printables!
Of course there are many more, but you don’t need to buy all the things to get started. 🙂 In fact, if you just bought those four books, you would be well on your way for around $50 or so. Most courses are ten times that.
I wish I could travel back in time and listen to myself.
Should You Buy That Course?
Don’t get me wrong, some of the courses are incredibly helpful. I don’t regret all of them, I just regret the quantity of courses I purchased. I wish I would have purchased as I needed them rather than all at once.
The power of marketing is that it works. Even when you spend all your time learning how to market online, you still fall prey to it’s lure. At least I do. When I see the scarcity message that there is a limited time to sign up, it makes me want to sign up.
But you know what, they go back up for sale in a few months!
Even if they don’t go back up for sale for another year, that’s ok. You don’t need it yet and you might not need it then either. There is so much progress you could make in a year. You may find you don’t need that course after all!
The sales pitches can be so tempting though! When a course was launching that I knew I wanted I had to avoid opening emails, unsubscribe from emails I knew would be hard selling this course, and avoid anything related to that teacher (podcast interviews, videos, ads on Facebook). The stuff for these huge launches is everywhere.
Yay, I Didn’t Buy It
And you know what? I have no regrets. The course is an online business school. But why do I even need that? I have a Master’s Degree in Business Administration.
The copywriting for these courses is compelling and effective. Don’t read it until you know for sure the topic is something you need next.
When Should You Purchase A Course
I think there is certainly a time and a place for purchasing courses. Courses help you because all of the stuff is put in order so you can benefit from the material in a much more efficient manner.
Rather than searching the internet for bits and pieces, you get a step by step process for doing whatever the course is about.
That can be helpful and can speed up your progress.
The problem is when you buy all the courses from all the teachers and you have so many voices in your head that are saying somewhat different things. That can be confusing.
So, when you’re looking to do something specific for your business and you need to learn it, then that is the time to consider purchasing a course.
For example, I wanted to take my affiliate marketing up a notch. I noticed one of the bloggers I subscribe to came out with a course on affiliate marketing that was a little different than all the other stuff out there. Seh focused on teaching affiliate marketing to niches other than blogging or making money.
Her focus was on helping people who have done all the other courses and not had the level of success they were hoping for. She also focused on showing that you could make a great income on a blog that was not about blogging.
That was useful since most of the blogs out there that are successful seem to be about blogging. Anyway, I purchased her class specifically because it was something I needed at the time and I trust and support her. I’ve also read her book on manual pinning on Pinterest and found it helpful in gaining traction. There’s nothing quite like learning how to read the data yourself and then using that data to get a real improvement in traffic.
So, I had some success from her course. (I look forward to lots more as I build up content and data on this new site).
Because of that, I purchased her course on Affiliate Marketing which you can check out here. I started using her techniques last week and have seen an increase in clicks and sales.
There is one technique in particular she teaches (I wish I could say it but it wouldn’t be fair to her) that was eye opening. No one else taught this, so I found it exciting.
Now, like I said earlier…only purchase this course if this is something you’ve identified as needed right now for your blog. I think her course is “evergreen” meaning it will be for sale ongoing. No need to get it right this second if it is not what you need right now.
It doesn’t make sense to buy lots of courses since you should just focus on one and implement what you learn in that one course.
And don’t put yourself in debt.
I know what you are thinking because I’ve been there. I’ve told myself it was ok to go into debt for a course because this one (whichever one was for sale at the time) would be the one that would give me the success to get my blog off the ground and I would then make enough money to pay off the debt from my other courses.
But no course is going to cause your success.
You know why?
Because when it comes down to it you need to create more content.
I know I did. I needed to take a step back and get the foundational steps in place including getting clear on what my blog mission is. Without a mission it was hard to come up with content and to be consistent (while also working full time and commuting three hours a day ugh).
My Mission and Why I Wrote This
So it comes down to this. When we keep ourselves so busy learning we aren’t doing. It feels like we are doing when we’re busy. But we aren’t. When we are stuck in course after course, learning stuff but not implementing consistently, we can’t get anywhere. In fac, learning time does not equal blogging time. It doesn’t even count!
We need to focus on what matters and cut out all the things that don’t. My goal is to help you get there faster than I did, to help you see that all this other stuff isn’t helping you. You already know enough to get started and you already know what you need to do to be successful.
The Most Important Thing For You To Do
If you ask yourself, what is the one thing I need to do to get to where I want to be in a year on my blog, what would the answer be? It would be creating content! You need to create lots and lots of quality content to get to the point where your blog is successful.
You need to understand the needs of your audience and write content that will help them.
So that is just doing the work.
So please, stop buying courses you do not need. Try to figure things out. Read some books. Ask questions, try things out. Figure out what you need. Test it out.
But really, just keep creating great content because that is what will get you going. Once you have some content, you can learn some of the other things out there.